The story of a startup that has undergone a transformation from a web application for organizing transport to an advanced logistics tool in only months. As Helt, we had the pleasure to create part of this story. For Infracht we prepared the visual identification, website design and developed an application interface.
Visual identification
Industry: logistics
The visual concept was based on the use of saturated colors and simple typography. The funds were selected so that the project had a commercial character, while maintaining readability and ease of reception.
Website
Industry: logistics
The main idea when creating the website was the minimalism characteristic of websites dedicated to IT products. We paid great attention to details, typography and graphic elements. We used the latest trends in the UI / UX range to make the website attract attention and be user-friendly. The mobile version of the page is correctly displayed on all monitor formats, allows users to quickly access information from anywhere and for easy login to the operating system.
Development of communication strategy
Industry: electronics, GSM accessories
Among the founders of the company with many years of experience in the distribution of GSM accessories, there was a need to create a brand that clearly defines their business and allows them to stand out from the competition. The client asked us to prepare a visual identity. However, we had to start work from the very foundations defining the target group of the new brand and outlining the communication strategy.
Visual identification
Industry: electronics, GSM accessories
When creating the visual identity, we focused on round shapes and pastel colors - cheerful and youthful. Colors also organized the assortment, grouped products and services offered by the client. The designs and patters were prepared for use on marketing materials, but also for the arrangement of showrooms, where they gave space dynamics.
Visualizations of shops interiors
Industry: electronics, GSM accessories
In addition, visual identity motifs were used to arrange the interior of the showrooms. Prepared visualizations presented how to use the developed motifs and colors in the space of stores. They were invaluable support in acquiring places for sales points.
#Brand Identity #Brand Strategy #3D
A story about how a brand is created. From concept through strategy to market launch.
“Regardless of the reliable, undoubtedly difficult work of the artists' team, it is worth emphasizing that HELT Branding Agency is a model of good contacts with the client. All comments on our part were treated with full understanding.”
Professor Dr. Ludwik DobrzyńskiDirector of Education and Training Department
“I am pleased to announce that all work was completed on time and with due accuracy and diligence. The HELT Branding Agency has also gained trust as a reliable and experienced entrepreneur, which we highly recommend to others.”
Piotr from Smart BlocksProject Manager
“Helt Branding Agency is a group of professionals for whom the quality of delivered materials is the most important. Without a thousand corrections, conversations or comments - the projects have been at a great level from the beginning.”
Anna from InfrachtMarketing Manager
“I've been working with the Helt Branding Agency for several years. I am very pleased with the cooperation, because the materials they prepare for me always make a good impression on my superiors and clients.”