The Baum Centrum company celebrated its 20th anniversary relatively recently. The corporate identity of the company, but also the methods of acquiring customers have significantly devalued over time, which is why it was necessary to radically refresh the image and introduce modern marketing communication tools.
COMPANY VISUAL IDENTIFICATION - REBRANDING
A MODERN, FULLY RESPONSIVE WEBSITE
We have created a completely new website, taking into account not only the corporate identity created by us but also maximizing the effectiveness of SEO and conversion rate. Effect? Several times in plus difference in the number of inquiries and contracts signed for custom-made kitchens.
Based on the visual identity created, we have made a number of supporting marketing materials – from business cards to leaflets, catalogs, and ending with the external labeling of a furniture studio.
In the case of implementation for Baum Centrum, it was necessary to take several hundred photos to make up for the complete lack of photographic materials – which in the case of a furniture company would discredit it in the eyes of customers.